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In a World of Re-Imagined Real Estate
An old friend from college, a dentist, feels compelled to send me rants about the real estate industry. As if his industry doesn’t stink with its own overly priced, unnecessary procedures. But, this particular rant was very different.   Yes, it was well-written, a rarity for sure, but it was the tone that set it apart. Negativity I get, people have been grumbling about our industry for years. But, this rant’s tone was more a passionate, vindictive hate spew which I fear is becoming a new cultural trend.
The core reason for much of the discontent stems from the fact we, as a society, have the desire, know-how and technology to re-create the real estate industry. And this time, we want an industry where it’s the consumer, NOT the agent or their brokerage, who is responsible for setting the rules of engagement. It’s almost as if the public is telling us; “I think we should see other people”.
So, how would an industry start over from scratch? A far-reaching topic for sure and one that you would think beyond the scope of an agent. But, if you look at the issue of home sales at its most basic level, only three things are required: ... more

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