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Three Sweet Lessons Agents can Learn from the Girl Scouts
It’s Girl Scout cookie time! Have you bought or received your cookies?2017 represents the 100th year of the tradition as the first Girl Scout cookie sale was held in Oklahoma in 1917. Today over one million Girl Scouts sell cookies, and there are approximately two million real estate agents, of which 62% are women.All I ever needed to know about selling homes, I and many others learned from selling Girl Scout cookies.First, the Girl Scout and the agent pledge to get customers. One’s sphere of influence is often the best source of clientele. The scout and the agent alike drum up business from friends and family, their neighborhood, school and community organizations such as the Rotary, place of worship and local businesses and Chambers. Repeat customers and referrals are a secret of success in all sales endeavors. Go to where the customers are applies equally well to cookie and home sales. Many scout troops set up tables to sell at high traffic locations such as outside grocery stores and at community events. The idea is to attract buyers at logical points of purchase. The agent meets potential buyers of real estate at open houses and by door knocking in neighborhoods she wants to sell ... more

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