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Want to be the local real estate expert? Try these 3 things.
In real estate, ‘local’ is everything. You can be a complete expert in all facets of transactions, contracts, and financing, but if you don’t actually know your local area, none of that matters.
 
And I don’t speak about this from my own experience. Rather, it’s the experience of over 40,000 real estate agents that have worked with Adwerx. They’ve told us that, above all, they want to be seen as local experts for all things real estate.
 
But short of winning a trivia content about your town, building that expertise into your personal brand can be a challenge. In this, you can’t tell people you’re an expert. You have to show them. Here are 4 top ways you can do that.
Show you’re a local real estate expert with contentContent is a fancy word for writing. The Harvard Business Review notes that, “brands are no longer merely peddling products; they’re producing, unearthing, and distributing information. And because they do, the corporation becomes not just economically important to society, but intellectually essential as well.”
 
Here’s the best part about content marketing: anyone can do it. You don’t have to be a professional writer. Publishing something new on your site once a week. The rest of the ... more

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