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Creating a Great Phone Experience for Buyers and Sellers
If you checked out my last blog post, you know click-to-call technology is driving smartphone users to call businesses more than ever before, and the number of calls to businesses is expected to rise substantially in the coming years. How can real estate agents prepare for this inbound call surge? Once you get potential buyers clicking and calling, how do you deliver the service they’re looking for?
According to Invoca, mobile callers usually connect with businesses for three key reasons:

To assess things quickly. Rather than doing a bunch of research on their tiny smartphone screens, mobile users are looking to click, call, and get quick answers to their questions.
To express a concern. When mobile users are concerned about something, they’re not interested in sending an email, leaving a voicemail, or submitting a form online—they want to speak with someone who can help.
To get advice from the pros. What better way to learn about the buying or selling process than to chat with someone who knows those processes through and through? Mobile users look to experts when seeking guidance. That’s you!
In short, smartphone users want help, and they want to reach that help in a single click. To create ... more

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