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How to Price a Property so it Sells
This is one of the best articles I've read and agreed with this month. The "Script" is powerful and I plan to re-read and memorize as best as I can. The method of explaination should close more listing appointments and ultimately close more deals!
As a realtor, you know that property price determines the level of interest in a property you're selling. From the number of showings, to the number and quality of offers, to the way clients rate your services, price is key. Unfortunately, it is also something about which clients have very strong opinions—understandably so. They want a price that nets them the right amount of money, reflects improvements they've made, and captures some of their nostalgia for the home. It is incumbent on you as the real estate agent to walk the difficult line between pleasing the seller and setting a price that reflects true market conditions. This article teaches you how to set a price that reflects real-time, location-specific market realities while still catering to your clients, using Keller Williams real estate agent and ActiveRain owner Ben Kinney's pricing strategy.*
The Problem: Inconsistent pricing strategies Implementing a fact-based pricing strategy addresses several challenges that realtors face:
Realtors list a ... more

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