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A Curious Phone Call
My phone rang, and when I answered, the caller introduced himself as an agent from Keller Williams. He told me that he has a young couple looking for a home to purchase in my neighborhood and he was wondering if I knew anyone who might be selling soon. OK, in this era of super tight inventory, this young man did what I often do when I am seeking hones that might be coming soon, but not in the system yet. I call agents who do the most business in my target neighborhood, and it's a strategy that can work very well. So I did happen to know of several possibilities, and I began by asking him how much his buyers were looking to spend. And then this agent got quite flustered. "Perhaps I misunderstood," I said. "I assumed you were calling because I'm a Realtor who is active in this neighborhood." Then he 'fessed up! He said he was "circle prospecting" - a term with which I am unfamiliar. So I asked him if that meant that he lied about having buyers to try to nab a listing from an unsuspecting homeowners. "Well," he answered, "This is just telemarketing and a very great way ... more
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