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SEO is Not about Being First. It's about Being BETTER.
Old school SEO taught us to publish first and often. The goal was to create so much content that something was bound to stick, even if it was crap.
Today, things have changed. Thank God.
In order to rank on the search engines today, which still has MASSIVE value, in spite of the arguments had by social media gurus, it’s about quality.
Imagine that you are Google? What’s your 1 thing? What’s your specialty?
Today, it’s SEARCH.
For Google, it must remain the top search engine of choice.
How does it do that?By returning the most relevant web pages on the SERP (Search Engine Results Page) for that consumer.
If the searcher finds what they want, and has a good experience, they will return to Google. BINGO! That’s what it’s all about.
This is why Google has become obsessed with returning not just a relevant webpage, but a quality one.
How does it measure quality? It focuses on the user experience once they perform the search and click through to the website.
Did the user stay on the page or bounce back to the search engines performing another search? Did the page load fast? Did the user stay and wait for the page to load or did they exit? Did an annoying forced pop ... more

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