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Quick piece of advice - write your articles ahead of time
Surely most folks think I'll do it ahead of time, but fail to actually plan and implement it. Debbie, you are right, it's like a marketing campaign, it needs to be planned and completed well in advance. In advance needs to mean about 3 months or 90 days in advance, whereas most folks might assume it means a week or two.
As most of you know, it can take time before google and the other search engines prioritize your article.  So, when you have an article that is time specific, and you want it to rank well, you are better off posting it early...well before the time when most people search for it.
 
This will allow time for your article to "float to the top" for when you really need it.  I'm thankful that I wrote this article about how to protect your floors when you have a Christmas tree ahead of time.  In fact, I published it on September 5th.  I shared it a bit on social media (mainly on pinterest) and did a couple of backlinks to it.  And, then I let it simmer.
 
It's kind of frustrating, because you don't really know if it's going to do ... more

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