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In today's tough housing market, selling your own home isn't so easy
 
May 20, 2008 <script type="text/javascript"></script> Recommend From staff and wire reportsNEW YORK -- Savanna Forbes grabs a Swiffer mop to pick up a few stray dust bunnies before the open house she is holding in her Manhattan apartment. She already has printed out full-color flyers and tucked away dishes, books and personal items she considers unsightly.
It's all part of her effort to take on the risky real estate business without the aid of a real estate agent. Forbes is selling For Sale By Owner -- FSBO, in real-estate speak.
"This is not normal living," she said, laughing. "It's unnatural. I'm a tidy person, but not a paper is out of place."
But despite all her efforts, Forbes is prepping a home for no one to see. Her open house gets no visitors.
In the past, people who sold their own homes could pocket the commission that otherwise goes to a broker. But in today's tough housing market, doing it yourself isn't so easy.
"Two years ago, homes were selling overnight, and all you really needed was a yard sign," said Steve Udelson, CEO of owners.com, a ... more

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