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The Most Difficult Word in Real Estate
  I use real estate as an example more or less do to the fact that I myself am in real estate of course, but it's really the most difficult word in sales period. But if you can learn when and how to use it, then I assure you that you will save yourself a lot of time and grief. What's this magical word? NO.
  I know it seems simple to just say it out loud while you're reading along to this post, but I can promise you that many people have a difficult time using it in their business and that's where it really counts. It's hard to look at a customer or potential client and say no.
 
  Take a seller that wants to list a for too for higher than their home is worth. It does yourself and the seller no good to over price a house but sometimes it's hard to stand your ground and tell the seller no, you won't do that. Many agents are simply too afraid they will lose the listing.
  This is where saying no the right way comes in handy. You don't simply say no, you say no because. No we cannot do that, because over ... more

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