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Marketing Real Estate
Marketing Real Estate
Real Estate Marketing
Success in Real Estate
I am often asked how our small real estate firm has managed to survive 40 years of aggressive competition from large franchise operations and corporate offices. When I was younger and more idealistic I dreamed of one day building our business to the point I could slow down and step back and let others run the business but the challenges have been too many and the desire to do that has been replaced by the love of what I do. Now when asked when I plan to retire I simply say "When the good Lord retires me which I'm sure He will."
 
The truth is we can't take credit for bringing about the demise of so many competitors over our 40 year history those offices locally included Re Max, Century 21, Exit, Home Life, Prudential and the trust companies in the 80's like Atlantic Trust, Montreal Trust and Central Guarantee. Most of these operations met their demise when we experienced a recession or economic downturn and a slow down in the real estate market.
 
I find it interesting how all of these operations can convince their people that they have reinvented the real estate wheel and ... more

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