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“Amazon Effect” Reaches into Henry County Neighborhood Choices
Amazon—or, more precisely, the Amazon phenomenon—is bound to have an increasing impact on Henry County residential neighborhood preferences. The connection hasn’t yet been widely acknowledged, but it’s hard to deny the logic behind it.
The connection I’m pointing to isn’t the web behemoth’s rumored expansion into real estate. That was quietly floated last summer—and just as quickly abandoned. Without ceremony, Amazon had debuted a “Hire a Realtor” page under a “Coming soon” blurb—but took it down the next day. The Seattle retailer has been mum about the reason for the misfire—but it could well be its use without permission of the NAR’s “Realtor®” designation (it’s a registered trademark).
Nor does a prediction of an increasing “Amazon effect” on neighborhood preferences have anything to do with its Echo smart speaker or Alexa personal assistant software. Asking for real estate help from Alexa simply hasn’t caught on, possibly because her response to other requests lacks the kind of human connection most folks demand when seeking professional help on important matters. A couple of weeks ago, Echo-Alexa suffered a black eye when some of its speakers started giggling for no apparent reason. The result of hearing someone suddenly laughing from another room was described as “spooky,” ... more

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