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My Best Farming Technique | I Farm For Listings | A Very Large Farm !!
You need to pay attention to Barbara Todaro and her marketing machine. 
Direct mail is alive and well. 
Guess what one of the perks to it is? Most other agents no longer are doing direct mail! 
This puts the odds in your favor! 
What Barbara does we have also done over the years, and it works. 
“My Best Farming Technique” is the “tried and true” method known as Direct Mail Marketing. I’ve been participating in this method for all of the 40 years of my participating in the real estate business as a listing agent. Of course, 40 years ago, very few participated in this Direct Mail Marketing. Networking was the method of choice for Broker/Owners. It cost them no money!!
My first Broker/Owner discouraged me from mailing postcards until my first call came in from my “very first mailing.”  I had no money in 1978, so my program consisted of 5-5-10. That equates to 5 on each side of the listing and 10 across the street.  How do you like those odds??? I never stopped mailing from that day forth.

I decided in my first year of real estate that “listings were the name of the game.”  They haven’t failed me nor has the ... more

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