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Don't just Connect... Power Connect!

Don't just Connect... Power Connect!
Real estate is an industry that has seen many ups and downs over the years. It has also seen monumental changes in the day-to-day operations and processes due to technology and the creation of online real estate search sites.
Over the past two and half decades I have watched the industry go through monumental changes. I have seen many agents come and go and I have seen patterns that have led to agents becoming very successful and patterns that have caused otherwise good agents to get out of the business.
The core of any real estate agents' business are relationships; relationships with past clients, current clients in the middle of a transaction, and potential clients who need to be cultivated to turn into current clients. When I see an agent struggling it is usually because they have ignored the people part of their business - the most important part. Real estate is a business of making connections, nurturing those connections and giving those connections what they need when they need it.
One industry challenge that I see right now is that agents are trying to create drip campaigns and automated email or text follow-up ... more

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