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Who Do You Trust?

When the appliances around our home have an issue we call Rippe Brothers Appliance Repair.  They've always done a great job of diagnosing what's wrong, fixing it, and at a reasonable price.  They've earned our trust.
For other needs we usually have a go to we trust.  Mortgage lenders, home inspectors, general contractors, etc.
One of the challenges as real estate agents is establishing that same level of trust.
If a friend or family member recommends an agent to someone there's a level of trust already earned via the initial client.  If they trust the recommender, they probably trust you too.
A call from a sign in front of one of our listings doesn't have that basis of trust already established, although if you're lucky the brokerage you're associated with has done a good job of representing their agents and maybe there's a little head start there.
Someone contacting us from the Internet MAY have established a high level of trust based on what they've found.  Did we present the information they needed in a useful manner?  Did our personality come through our blog?  Did we respond quickly when they reached out to us?
But even if we do all those things well, there's still no guarantee ... more

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