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If Home Staging is not Decorating or Design Why are So Many Trying to Make it Fit the Decorating Mold?

It struck me today as I was writing an article that there seems to be an evolution of sorts in the Home Staging realm.  Unfortunately, the evolution is not one of progress, but one of conformity - conformity to a standard that is the antithesis of the true essence of Home Staging.  We need to be aware of this and remember what Staging is really about.
By one definition Staging is the process of preparing a house for sale so that it sells in the fastest time and at the best price.  Staging is the opposite of decorating - which is all about personalizing a space. When was the last time you picked up a decorating magazine and found it full of ways to clear out the space and make it universally appealing to everyone?  I don't see articles like that in decorating or home interior magazines.  What I see are ideas on personalizing colors, fabric choices, and furniture styles - all with the intent of making a space personal to the owner and pitching the latest trends in the decorating industry.
Let's face it - there are a lot of Stagers in business, and I do believe we do ... more

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