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Ask An Ambassador: Recession Proofing Your Business
If you listen to the pundits, supposedly our economy is heading for a fall.  Whether that's just wishful thinking driven by political agendas, or a realistic evaluation of the economic tea leaves, I don't really know nor particularly care.  It's beyond my control.  Economies go up and down, that's just the nature of things and an agent that is prepared for the ups and downs is one that has the best chance of survival.
And you know what makes you recession proof?  The same things that help you succeed when times aren't lean.
Do you have a thorough understanding of your market?
Do you work on expanding your sphere?
Do you keep in touch with your sphere?
Do you understand the power of niches?
Do you know how to work the segments of the market that go UP when everything else goes DOWN?  (short sales, foreclosures, etc.)
Do you offer a service the public wants?
Do you understand how to market a home to sell?
Do you have a strong network of support personnel (loan officers, inspectors, etc.)?
Do you expand your web presence on a regular basis?
Do you track your business and understand the sources?
Do you watch your expenses and understand which ones provide a good Return On Investment?
Do you ... more

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