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Boost Your Prospecting Results Over 150% - Timing Is Everything!
What’s the best time & day of the week to call your leads? Most sales professionals time-block a regular window for prospecting — but few give thought to how it may affect their contact & qualification rates. If you’re investing the time in prospecting and coming away empty-handed, the day and time you’re calling may be a factor — and it changing it can make a tremendous difference!
According to Professor James Oldroyd’s Lead Response Management Study:
- Wednesdays and Thursdays are the best days to call in order to contact (by 49.7% over the worst day) and qualify (by 24.9% over the worst day) leads. Thursday is the best day to contact a lead in order to qualify that lead (by 19.1% better than the worst day).
This data is not entirely shocking. If you think about it, on Mondays, people are usually gearing-up from the weekend into work mode by catching-up with whatever transpired over the weekend and planning their week, and that most likely bleeds into Tuesdays. The middle of the week is ideal because, most likely, a call won’t feel like an interruption as things are more settled. Fridays are not ideal either because people are already transitioning into the weekend.
- 4 to 6 ... more

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