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40 Ways for Real Estate Agents to Market Listings
A good real estate listing marketing plan should accomplish three things: it should impress the sellers, sell the listing faster by attracting buyers, and should attract future sellers who will take note of your marketing efforts. When making your listing marketing plan you should also consider your local market, your ideal buyer, and the expectations of the seller. The list below is designed to help real estate agents market listings in 2020.
1. Use Specialized Niche Landing Pages:
Did you know that you can use IDX to create individual niche landing pages on your real estate website? Examples include web pages for mountain view properties, lakefront properties, specific neighborhood properties, or properties in specific school districts, etc.
These landing pages attract niche leads that bigger websites miss while driving up your SEO at the same time. Try picking out the defining attributes of your listings and highlighting them for niche markets. Show them off on niche landing pages to find the perfect buyer more quickly.
Example: The page below ranks #1 on Google for "mountain homes Colorado" for free by using specialized, niche landing pages.
Bonus tip: Put a lead capture form on these pages to collect your leads’ information.
2. Create Squeeze Pages/Lead Capture Forms:
One of the best ... more

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