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IGTV for Real Estate Agents
The popularity of virtual tours is growing more and more each day. The pandemic showed us that it’s not a necessity to attend the property to see its potential. Therefore, real estate agents are harnessing the power of video marketing more effectively these days. That means cross-posting video content on different platforms: YouTube, Facebook, Instagram, Tiktok. 
With the big success of videos on Tiktok as well as the unfortunate news of a possible ban, experts predict that Instagram will become more and more of the focus, especially its IGTV app. 
Real estate agents are no strangers to IGTV. Since it first came out, real estate agents are consistently using it. And with a new format (videos up to one hour) it’s a perfect platform to post virtual tours videos.
Here we present some tricks that might help you on your own journey of harnessing the power of IGTV.
Let’s dive in.
Preview Function Even though IGTV can be used as a standalone app, we recommend always using a preview function. With a preview function, your video content has more visibility since it’s appearing on your feed as well. As social media experts suggest, with the preview function, the Instagram algorithm recognizes the importance of the content and ... more

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