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How the Mortgage Industry Screwed it Up
You like that title, huh? Well, its true... we became our own worst enemy!
I am not talking about the mortgage meltdown.. that was more a combination of greedy execs, Wallstreet investors, a soaring and inflated housing market and a government that continues to ignore growing problems until everything falls apart.
No, I am talking about the dreaded "rate shopper."
You can't blame the potential borrower. They are simply playing the game that the mortgage industry created. They go from lender to lender asking for their "best rate" as if it is some hidden national treasure they must uncover. Items such as professionalism, service, knowledge, follow through... these don't matter any more. Why? We told the public they didn't matter!
Think about it like this. Imagine if you will an ad on the tv from the local doctor... "One 5 Minute Phone Call is All it Takes to Diagnose your Illness! Call now!" Would you consider this a professional doctor? What if 90% of the doctors advertised this way? What would the common message be? Maybe something like "This is so simple, a monkey could do it in just 5 minutes!"
My fellow mortgage professionals, I emplore you... STOP with these ... more

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