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Listening Wins Sales
Listening Wins SalesBy: Brian Tracy There are books, articles and multi-day courses on listening. There are audio/video-learning programs that include hours of instruction and a variety of exercises. They are all valuable and helpful, but what they teach can be distilled down into a key skill. Your mas tery of these skills, through discipline and practice, is all you need to become an excellent listener, with all that that entails.Listen Attentively When Others Speak The best listening skill is to listen attentively. Lean forward; face the prospect directly rather than at an angle. Focus your attention on the prospects face, on his or her mouth and eyes. Hang On Every WordListen without interruption. Listen as though you were hanging on every word the prospect was saying. Listen as if the prospects were about to give you the winning lot tery number and you would only hear it once. Listen as if this were a million dollar prospect who was just on the verge of giving you a major order. Listen as if there were no one else in the world to whom you would rather listen at this moment than this prospect, and to what this prospect is saying.
The Most Important Skill ... more

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