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Change in Business Plans - Take out Fear of Financing (ASAP!)
This is one of those NO BRAINER wake up calls we all need.  I just finished Accountability Coaching - and they reminded me that I need 12 to 20 Exposures every day... not to my real estate partners, but to the PUBLIC.  Writing notes, sending personal emails - reminding folks what I do. 
Then I should have 3 presentations to Real Estate Partners A DAY... reminding them what I do, and helping them with their marketing!
Well, if you're a real estate partner that I meet in the next few weeks - this is going to be part of what we discuss!  How to get the FEAR of FINANCING out of our business plan!

There is a new disease out there: Fear of Financing (FOF). FOF is a psychological disease that prevents people from buying houses. While we have yet to discover a cure, you as a Realtor can sell more houses if you understand it, and help potential buyers overcome it.
Buyers have already heard that same tired old real estate mantra: "Prices are low.  Rates are historically low. This is a great time to buy". They believe that, too.  So what's holding them back? 
Their secret fear that ... more

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