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The #1 Ingredient for Social Media Success...Moving Beyond Bits of Conversation Into True Connection!
If the noise level is an indicator of conversational buzz, then 2008 was certainly the year in which the conversation online moved into the mainstream of public consciousness. 
This was due, in no small part, to the effective use of social media in the presidential campaign.  No one captured the essential core of this technology as skillfully as Obama's team did through their use of social media to raise awareness and campaign funds.  In addition, the news media integrated social media sites, bloggers and iReporters into their broadcast.  Everyone was talking to anyone...
In 2008, the main event was the conversation.  Twitter took off with incredible speed, breaking records for increased traffic.  For many, the conversation was the end game.  It didn't matter if anyone was listening or responding. 
It was all about being on the move...finding the next new social media network, creating as many profiles as possible and then clicking the cursor to explore  the next thing.  The result of this dizzying flight of activity was near exhaustion in some quarters as many strove to keep up with blogs, comments and syndicated feeds. 
One of the most curious phenomenons observed during this frenzy was the numerous people who were banned from sites like ... more

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