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You Speak, We Listen: Non-listing Agents Can No Longer Mark a Home as “For Sale”
I am happy to report about not being able to report...
Two years ago when launching our first round of community features, including Home Q&A, we included a feature to “tell us it’s for sale” – figuring that many conversations start around homes on the market, and if the home isn’t listed on Zillow then the community might want to notate that it’s for sale. Some brokers who didn’t like the feature argued that it allowed someone other than the listing agent to “advertise” the listing, which is a no-no. Our position was always that it is a conversation piece about that home, the type of thing that someone in the community would say to someone else – “hey did you see that the house down the street is for sale for $500,000?”.
Well, after many conversations with our brokerage partners, we’ve decided to pull the plug on this feature. It wasn’t lighting the world on fire anyway -- only 4,323 listings on the entire Web site were reported for sale by someone other than the listing agent or owner, less than 0.1% of our listings. So rather than continue to apologize for and explain away this issue to important partners, we're ... more

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