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foreclosures: Short Sale 2.0
- 08/03/12 06:47 AM
A major shift is taking place in the way the massive log jam of distressed properties is being dealt with. Over the last couple of years, defaulting homeowners have become a protected class. I say this without intent to sound heartless, but I still believe in the basic tenet that you can't keep stuff you didn't pay for. Houses included.
Partly because we have a government today that seems to distrust successful businesses, and partly because the banks brought it on themselves, the government has been abusing the mortgage lending industry for years. Law suit after lawsuit, a public relations … (31 comments)
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foreclosures: Have You Ever Heard Of an Investor Open House?
- 02/25/12 01:37 AM
The most significant thing we’ve learned in the past year about capturing and servicing the residential investor market is how easy it is. It turns out that most of the things that work to build a book of business of home buyers and sellers also work when you apply them to build a book of investor clients. Those tried-and-true methods that our industry has perfected over the years produce great results with investors. You don’t need to learn any new marketing and sales techniques, just apply your existing skills toward a new audience.
I am going to dedicate this space over … (41 comments)
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foreclosures: "All Real Estate Agents Are The Same" - the consumer
- 01/31/11 09:38 AM
I just completed a video on the subject of Branding and Positioning that will be part of the Certification Course we are launching next month, but I had to share it here after reading Mark Walser's thoughtful post on the subject.
I am a big believer that one of the hardest things about this business is that we are considered "all the same" by the public. We sell the same product, charge similar fees, and mostly market ourselves the same way. Differentliation is almost impossible unless you have the chance to actually audition yourself, and how hard is that?!
I hope … (1 comments)
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A major shift is taking place in the way the massive log jam of distressed properties is being dealt with. Over the last couple of years, defaulting homeowners have become a protected class. I say this without intent to sound heartless, but I still believe in the basic tenet that you can't keep stuff you didn't pay for. Houses included.
;)
;)
