reporter: Free Publicity
- 07/31/09 12:41 PM
You're a small-business owner, an expert at and in everything (or at least it feels like that). You’ve figured out the majority of it: customer service, marketing, management, finance, and product development. When it comes to PR however, well, not really. You wrote an awesome press release and spent valuable time making follow-up calls – and nada…. nothing.Getting media attention is a top priority, you know, but you can't afford a publicist just yet. The fact is you may not even need one.Journalists are turning to alternative sources to find stories. With layoffs and cutbacks journalists have turned to these handy … (3 comments)
You're a small-business owner, an expert at and in everything (or at least it feels like that). You’ve figured out the majority of it: customer service, marketing, management, finance, and product development. When it comes to PR however, well, not really. You wrote an awesome press release and spent valuable time making follow-up calls – and nada…. nothing.Getting media attention is a top priority, you know, but you can't afford a publicist just yet. The fact is you may not even need one.Journalists are turning to alternative sources to find stories. With layoffs and cutbacks journalists have turned to these handy … (3 comments)
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