Advertising is about grabbing attention. It’s the reason fashion ads feature so little clothing, which – when you think about it – doesn’t make all that much sense. But a photo of fully dressed models won’t grab nearly as much attention as bare skin. The same is true on the Internet – though no one’s suggesting you resort to nudity. Branding yourself online, whether it’s through a blog, a Facebook business page, or a Twitter account, is about grabbing online attention and getting people to take notice of your page … and then your business. Very few television ads spend (3 comments)