email marketing: E-mail etiquette: You opted-in, but now your inbox is overloaded - 03/02/11 06:12 AM
Last month I wrote about e-mail “use” versus “abuse.” I referred mostly to those unsolicited e-mails we all get – the ones that we get several times a day, within 15-20 minutes of one another, that (thankfully) end up in our Spam folders.
However, after posting that blog I started noticing the now growing numbers of e-mails I’m receiving from those marketers whose e-mail lists I did opt-in to receive.
The original opt-in was to receive a free report – something I, like many online marketers, also offer on my marketing Web site (I'm also a professional copywriter). The first e-mail … (4 comments)

email marketing: E-mail marketing: Are you using or abusing it? - 01/25/11 05:07 AM
Last week, I decided to do a little experiment. I started watching my inbox more closely. Actually, I should say I started watching my "spam" folder. It started when I opened my inbox first thing in the morning and noticed that messages were pouring in repeatedly from the same company.
I randomly picked three of the senders and tracked how often they contacted me. Keep in mind, these were e-mail lists I have never opted in to. So, right off the bat these marketers were contacting me blindly and hoping that I'd "bite at their bait." Needless to say, they weren't … (8 comments)

email marketing: Marketing in Turbulent Times - A how-to update 2/11/09 - 02/11/09 08:34 AM
On 10/28/08 I posted "Marketing in Turbulent Times." It was followed up with another post about "7 Strategies for Email" on 12/16/08. Today, I'm offering five ways you can develop a savvy "plan of attack" when the economy is uncertain and your budget is tight.
1. Send out an e-mail. Seven strategies for successful e-mail marketing were discussed on my 12/16/08 post. One of e-mail's competitive advantages is its "... ability to help you protect your most valuable asset in a down economy: loyal customers," says John Rizzi, president and CEO of e-Dialog, a provider of e-mail marketing and database technologies … (1 comments)

email marketing: Marketing in Turbulent Times: 7 Strategies for Successful E-mail Marketing - 12/16/08 10:09 AM
In these challenging times, it’s more important than ever to stay in front of your customers. Pick up the phone, send a greeting, or consider e-mail. One of e-mail’s competitive advantages is its ability to help you optimize your most valuable asset - loyal customers - especially in a down economy.
According to a study by Forrester Research, 97% of consumers and 94% of marketers are using e-mail. However, don’t get caught up in the excitement and start haphazardly zipping off messages just because your customers gave you their address. Consider these 7 guidelines before you send out an e-mail and … (31 comments)

 
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Debra A. Jason

Kauai Realtor - Kauai Homes For Sale, Kapaa to Haena

Hanalei, HI

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Na Pali Properties, Inc.

Address: Hanalei, HI, 96714

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