email marketing: E-mail etiquette: You opted-in, but now your inbox is overloaded
- 03/02/11 06:12 AM
Last month I wrote about e-mail “use” versus “abuse.” I referred mostly to those unsolicited e-mails we all get – the ones that we get several times a day, within 15-20 minutes of one another, that (thankfully) end up in our Spam folders. However, after posting that blog I started noticing the now growing numbers of e-mails I’m receiving from those marketers whose e-mail lists I did opt-in to receive. The original opt-in was to receive a free report – something I, like many online marketers, also offer on my marketing Web site (I'm also a professional copywriter). The first e-mail (4 comments)
email marketing: E-mail marketing: Are you using or abusing it?
- 01/25/11 05:07 AM
Last week, I decided to do a little experiment. I started watching my inbox more closely. Actually, I should say I started watching my "spam" folder. It started when I opened my inbox first thing in the morning and noticed that messages were pouring in repeatedly from the same company. I randomly picked three of the senders and tracked how often they contacted me. Keep in mind, these were e-mail lists I have never opted in to. So, right off the bat these marketers were contacting me blindly and hoping that I'd "bite at their bait." Needless to say, they weren't (8 comments)
email marketing: Marketing in Turbulent Times - A how-to update 2/11/09
- 02/11/09 08:34 AM
On 10/28/08 I posted "Marketing in Turbulent Times." It was followed up with another post about "7 Strategies for Email" on 12/16/08. Today, I'm offering five ways you can develop a savvy "plan of attack" when the economy is uncertain and your budget is tight. 1. Send out an e-mail. Seven strategies for successful e-mail marketing were discussed on my 12/16/08 post. One of e-mail's competitive advantages is its "... ability to help you protect your most valuable asset in a down economy: loyal customers," says John Rizzi, president and CEO of e-Dialog, a provider of e-mail marketing and database technologies (1 comments)
email marketing: Marketing in Turbulent Times: 7 Strategies for Successful E-mail Marketing
- 12/16/08 10:09 AM
In these challenging times, it’s more important than ever to stay in front of your customers. Pick up the phone, send a greeting, or consider e-mail. One of e-mail’s competitive advantages is its ability to help you optimize your most valuable asset - loyal customers - especially in a down economy. According to a study by Forrester Research, 97% of consumers and 94% of marketers are using e-mail. However, don’t get caught up in the excitement and start haphazardly zipping off messages just because your customers gave you their address. Consider these 7 guidelines before you send out an e-mail and (31 comments)
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Debra A. Jason
Kauai Realtor - Kauai Homes For Sale, Kapaa to Haena