marketing: Why You Need a 'Would Sell' List and How To Build One
- 11/25/16 06:24 PM
I heard Ben Kinney speak about a week ago in Towson Maryland and he talked about the books that his team takes to open houses with all the expired listings, the listings of for sale by owners and the would sell homes What a powerful message when you are holding an open house and talking to a potential buyer client if you can demonstrate that you have access to dozens or hundreds of homes not on the market that would possibly match their criteria. The expireds and FSBOs are pretty easy to put together, but the Would Sell list takes a … (15 comments)
marketing: House Not Selling?If It's Not The Weather,then it's CONDITION or PRICE
- 02/24/14 11:57 AM
Dear Mr. Seller, My contractor spelled it out for me very simply today. If a house is on the market and it hasn't sold in two weeks, there are only three things that could be wrong. The first is the weather. When it is 2 degrees and snowing outside, you are probably not going to get a lot of showings. Hurricanes can make it difficult for buyers to get there too. Sometimes, even the most motivated buyer is stymied by catastrophic weather conditions, like a derrecho or polar vortex, but these are extreme conditions, which don't last all year. (At least I hope … (1 comments)
marketing: Increase your productivity next year!
- 12/09/09 02:50 PM
When I moved to Coldwell Banker this summer, I made a decision to work very hard to increase my productivity. I have been an agent for over 20 years, the first 17 as a part time realtor and full time attorney in the government. For the last 3 years I have been a full time realtor and after a bumpy start in a red hot sellers market with no listings, I had two good years, despite the down turn in the market. Coming to Coldwell Banker this summer was part of my decision to take my business up a notch. I really … (6 comments)
marketing: Now is the Time to Get Ready for a New Year
- 12/08/09 11:53 AM
The Holidays are Coming! The Holidays are Coming! It is hard not to be distracted by the ringing bells on the Salvation Army kettle at the grocery store, the sliced gingerbread at Starbucks, and the wreaths on the Jeeps as they pass by. After a transitional year for all of us in real estate, which was either the best year you have ever had, or the worst, there is a natural temptation to take a deep breath and smell the pine of the Christmas trees. But losing focus is the very worst thing you can do right now. Rather than giving in or giving up, you should be getting … (2 comments)
marketing: Take Time to Listen to a New Client
- 09/21/09 03:52 PM
One of those ephiphanies occurred for me yesterday. I asked my client why they had picked me to sell their condo. (Of course, I waited to ask the question until after their condo was under contract!) My clients are a wonderful couple in their mid 70s with an exquisitely elegant condo filled with incredible oil paintings, sculptures and lots of books and music. The condo itself is an Old World model of elegance with large rooms featuring lots of architectural detailing and moldings. I immediately fell in love with the condo and the couple when I first met them. Working with them turned out … (10 comments)
marketing: Have You Used the Trulia Client Reports?
- 05/12/09 03:25 PM
Trulia! Zillow! Craigslist! Realtor.com! You could spend your entire waking hours postings and blogging and monitoring and never get any work done! All I really want to do is sell houses and maximize my internet exposure. I pay some relatively small annual fee to Trulia to be a Trulia Pro. I confess that I haven't really seen any benefit from it and generally I am too busy keeping track of interesting posts on Active Rain to answer as many questions on Trulia as I should. I do know however that my listings are featured on Trulia and buyers can click on … (9 comments)
marketing: I asked the other agents in my company if their buyers are sitting on the fence
- 02/04/09 01:16 PM
The last few months have been difficult for all of us, but sometimes it is hard to believe that everyone else is going through the same thing that you are - or that your suffering is mirrored by lots of other agents. I was starting to feel more than frustrated with my buyers who are all waiting for the DEAL - and passing up very good houses at very good prices that they would be happy in for many years. The only problem was that they weren't DEALS OF THE CENTURY! The ones that would give them bragging rights for months at … (4 comments)
marketing: Any Suggestions for Good Valentine's Day Marketing Gifts Etc? CHEAP?
- 02/03/09 02:59 PM
I like to give my past clients little gifts for some non-denominational holidays - Flag Day, Thanksgiving, etc. Last year I found a great buy at Target - in the $1.00 section - very sweet little glass candle holders shaped like hearts. I am now stuck trying to duplicate my success of last year and I am drawing a blank. Does anyone have any great ideas for Valentine's Day? Does anyone make/buy cookies to take to clients? past and present? Any suggestions are greatly appreciated!
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marketing: A Few Brownies Can Earn Lots of Brownie Points
- 01/29/09 08:05 AM
If you have been in business longer than maybe a year, you know the lesson in this blog already, but if you are a newbie to real estate - take heart, and persevere. On Monday I got a phone call from a new client who was coming from Florida to DC to look at property on behalf of his boss for the boss's son to live in while the son is in college in DC. And oh, by the way, the boss will probably use it while he is in town meeting with politicians on Capitol Hill. And oh, it probably would be good if the … (10 comments)
marketing: LAST YEAR WAS CUSTOM MADE FORTUNE COOKIES
- 01/25/09 03:14 PM
Last year I hand delivered to my farm custom made fortune cookies with a message inside advertising my services as a realtor and wishing everyone a happy new year (in chinese!). The door hanger bag containing the cookies also had a very cute postcard with a Fortune cookie theme which advertised my services and phone number. Delivering them by hand cut the cost and gave me the opportunity to see some of the homeowners. It actually wasn't very expensive. I shopped around on line until I found the cookies for a minimal price and postcard was the smaller size that fit easily … (17 comments)
As an full time and very active Realtor in the DC metro area, I love to write about the DC market, special communities within the market, and new listings, and to connect with other agents in ActiveRain on ways to improve our service to the public and our marketing abilities.
I heard Ben Kinney speak about a week ago in Towson Maryland and he talked about the books that his team takes to open houses with all the expired listings, the listings of for sale by owners and the would sell homes What a powerful message when you are holding an open house and talking to a potential buyer client if you can demonstrate that you have access to dozens or hundreds of homes not on the market that would possibly match their criteria. The expireds and FSBOs are pretty easy to put together, but the Would Sell list takes a … (15 comments)
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