In November 2006 at a weekly real estate marketing meeting a broker named Craig stood up and said he thought it may be a good idea to disclose to buyers that values may not continue to increase at the exponential rates we had been experiencing. He almost needed security to escort him out.
Oftentimes professional sales people make the mistake of avoiding any news that could be considered “negative”. I believe it is important to point out that there is never really any bad news, only clues for new opportunity.
Imagine if an agent had listened to Broker Craig (1 comments)