A good number of Realtors are getting on the ball and putting up a blog. This is smart. It’s a powerful communication tool. It’s a powerful way to build your presence online. However keep a couple important points in mind: It will only serve as a powerful communication tool if you actively use it to communicate. It’s an ongoing process! It will only build your presence online if you actively build it! In other words, a blog doesn’t build itself. Putting it up is step one. Step 2 through to step 10 million-bazillion are all up to you. And if (3 comments)