marketing: Another up and coming social scence?
- 11/18/08 04:08 AM
According to AdAge there is another social community taking shape. Unlike Facebook the user profile appears to be a little older. Good news for those of us targeting the pre-boomer and boomer market segment. AdAge reports... "Older consumers seem just as willing to compare notes over a glass of a wine at places like the fast-growing Gather.com. With a median age of 42, the 2-year-old site has attracted advertisers including Kraft, Nestle, American Express, HarperCollins, Simon & Schuster, Schwab, Amtrak and Starbucks. Gather's 500,000 members cascade reviews and recommendations through their ranks." Anyone have experience with Gather.com they would like to … (0 comments)
marketing: Sometimes you just want the real skinny!
- 08/26/08 08:07 AM
You know how it is, you ask someone a question and the answer given is what they think you want to hear. For example, do these pants make me look fat? Gulp. No, they look great (if the pants were on a cow!). This is my dilemma. I am doing market research in the Triangle area. I want to talk to brokers who know the area. Who take pride in helping families connect to their dream destination. I want feedback as if you were talking to your mom or sister…. No way girlfriend, you do not want to live in Zebulon … (0 comments)
According to AdAge there is another social community taking shape. Unlike Facebook the user profile appears to be a little older. Good news for those of us targeting the pre-boomer and boomer market segment. AdAge reports... "Older consumers seem just as willing to compare notes over a glass of a wine at places like the fast-growing Gather.com. With a median age of 42, the 2-year-old site has attracted advertisers including Kraft, Nestle, American Express, HarperCollins, Simon & Schuster, Schwab, Amtrak and Starbucks. Gather's 500,000 members cascade reviews and recommendations through their ranks." Anyone have experience with Gather.com they would like to … (0 comments)
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