homeselling: Buyer Demographics are Shifting: 6 Strategies for Marketing Your Home to Millennials
- 02/02/17 12:25 PM
Buyer Demographics are Shifting: 6 Strategies for Marketing Your Home to MillennialsIn 2016, a report by the National Association of Realtors declared the Millennial generation as the largest cohort of home buyers in the U.S. The report estimated that this generation—which encompasses those born between the early 1980s and the late 1990s—constituted 35 percent of buyers, compared to 26 percent for their Generation X predecessors. Due to their strength in numbers, Millennials are already transforming the real estate market and the way that properties are bought and sold. Agents and sellers that do not tune into this generation’s characteristics and preferences may (1 comments)