budget: Look What A Small Investment Can Do! - 03/19/10 01:31 AM
Look what a small investment can do!A few weeks ago I did a 2 hour walk through consultation for a home owner that has lived in the house for 45 years.  The house has been very well maintained, but as we see all the time with older clients who are downsizing, updating hasn't been a priority over the past few years.  The house does have a lovely remodeled kitchen, but some other rooms needed attention.  The best example was the wood paneling in the basement. The dark paneling absorbed all the light in the room, making it feel like a cold, dark cave - and … (13 comments)

budget: Sellers- What's Missing in this picture? Your house needs more than just a coat of white paint! - 01/31/10 08:04 AM
This is a great post by stager Kathy Streib on using neutral (not just white!) paint when preparing your house for sale.  Kathy has some excellent examples from a house she recently visited where the whole house was painted white.  Using Sherwin Williams Enhanced Color Visualizer, she demonstrates the dramatic difference that a coat of paint can make - and shows how the rooms can have warmth and personality, and can be so much more appealing to buyers.  And to think that all it costs is a couple gallons of paint, a weekend and probably a pizza!

Sellers, if you … (6 comments)

budget: Don't Pack Away the Personality and Charm! - 01/23/10 11:55 AM
I was on a consultation earlier this week for a Realtor who hires me for every house she lists. I really like this Realtor, and she always seems to have the nicest clients - mostly young families that are moving up to a larger house.  Such was the case with this consultation.
I met with the wife, who is currently a stay at home mom.  If I didn't know any better, I would never have known that there were 2 boys under the age of 3 in the house.  The house itself was spotless and completely decluttered. (And the boys were very … (7 comments)

budget: Staging in 3 Days??? - 01/16/10 02:00 PM
An excellent post by Deena Cottingham of Greenapple Staging and Images caught my attention.  I wish I had written it myself because this time of year, we get a lot of these requests..."My house is going on the market in 3 days, can you help?" or "Our vacant's first open is this weekend, can you stage it by then?"  
Well, my attitude is that anything is possible. Fortunately, Preferred Staging has a team of professional stagers, so chances are good that we can accomodate the homeowner.  Further, Preferred Staging is the biggest staging client of one of the largest furniture rental companies … (9 comments)

budget: Minimal Costs for Maximum Results - 11/14/09 10:58 PM
Let's get right to the numbers:  
The national average cost to stage a house is approximately 1% of the asking price of the house.  
This is true on some levels, but not for every house.  First, this sort of number really only applies to vacant houses, where furniture and accessories have to be rented.  Second, I've staged many a million dollar house and the cost was no where near $10,000.  On the other hand, I've staged mid-priced vacants where this formula comes close to being on target - it all depends on what the homeowner and Realtor want.
I'm … (2 comments)

budget: “I’VE NEVER USED A STAGER BEFORE…” PART 3 - 07/28/09 04:58 AM
This is the last of a 3 part series that addresses many of the questions we receive from Realtors and home owners who are calling a stager for the first time.  In the first article, we talked about the first steps Preferred Staging takes when you call us and schedule an appointment to see your listing, including consultations and proposals.  In the second article, we described how we present our proposals and generally how the staging process works.  This week I'm going to tell you how Preferred Staging keeps working for you after the staging is completed.
Preferred Staging offers a … (0 comments)

budget: “I’VE NEVER USED A STAGER BEFORE…” PART 2 - 07/28/09 04:47 AM
Last week I wrote about the first steps Preferred Staging takes when you call us and schedule an appointment to see your listing, including consultations and proposals.  So, now what happens when you have the proposal and we're good to go?
Well, let's start with the proposal first.  Preferred Staging's proposals outline what rooms and areas are to be staged, and how much time we believe it will take us to stage the property - from loading the accessories we bring to the house to de-staging when the house has sold.  We also provide a general list of accessories from our … (0 comments)

budget: "I've never used a stager before..." Part 1 - 07/10/09 04:12 PM
Of all the phone calls and inquiries I receive, one of the most common comments I hear is, "I've never used a stager before... so I'm really not sure how all of this works".
Actually, the process is quite simple.  Generally, you tell us what you need and want and we take care of the rest.  Well, maybe it's not that simple, but that's not too far from the truth, and it really is quite painless.
Each staging company has their own menu of services and fees, so make sure the company can do whatever it is you want.  Preferred Staging … (2 comments)

 
Monica Murphy, ASP, IAHSP, RESA (Preferred Staging, LLC)

Monica Murphy

ASP, IAHSP, RESA

Potomac Falls, VA

More about me…

Preferred Staging, LLC

Address: Potomac Falls, VA, 20165

Office: (703) 851-2690

Mobile: (703) 851-2690



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