money: The Critical Elements Required Before Launching a Social Media Campaign - 07/05/10 09:17 AM
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Happy Monday everyone!
Hopefully you were able to do a little relaxing to get ready for this new week.  Since this is the start of the week, I thought it would be thematically appropriate to discuss some of the core elements you should have before you even start a social media campaign.
It is still safe to say that conducting a successful social media campaign is still very much in the experimental stages.  While even the biggest of corporations are still figuring out ways to leverage this medium of targeted marketing, there is no "magic bullet" that … (0 comments)

money: Planning A Social Marketing Budget - 06/02/10 01:08 PM
The idea of coming up with a social media budget can be very ambiguous, and even ridiculous to many people.  After all, why would you want to spend money on social media marketing when making posts on Facebook and Tweets on Twitter are free?  Well, there is really  more to social media marketing than Facebook and Twitter.  A lot more…
Let’s start with your own website.  To construct a site that allows you to generate leads, utilizes user-generated content, provides user interactivity, and maybe even integrates e-commerce is quite an expensive feat, as experienced web developers can understand.  Granted, there are … (2 comments)

money: How to Optimize Your Ads for Maximum Clicks - 07/21/08 03:42 AM
If you have read the first two parts of this mini series, you will have a good understanding on what AdSense is, what it can do for your website and how to actually implement it.  In this last part, you will learn some optimization tricks that will help you get more people to click the ads on your site, which will bring in more money for you.
 
Optimization Trick 1:  Place ads in high-view and high-click areas
This is something that is pretty obvious, but the question is knowing where the high-click areas are on your site.  Now, while this … (1 comments)

money: Step-by-Step: How To Put AdSense On Your Site - 07/16/08 04:51 AM
In the first part of this series, you learned about what AdSense is, how it can be used to monetize your site and some of the main positive and negative effects of implementing it. This second installment will tell you exactly how to set up AdSense on your site from the very beginning.
 
Step 1: Sign up for an account
The first thing you’ll need to do is sign up for an AdSense account. This can be done by going to the AdSense site and clicking on the Sign up now button.
When you are filling out the form, you’ll … (17 comments)

money: Is It Worth Monetizing Your Site With AdSense? - 07/14/08 05:23 AM
Wow, it’s been quite a while since I put a post up here on my blog.  It’s amazing how fast time flies!
Anyways, I thought I would start a little (I’m thinkin’ it will consist of 3 parts) mini-blog series on the topic of AdSense.  Within the past month, I have been encountered by some people about learning how to monetize their website and while there are numerous ways that this can be done, AdSense is one of the easiest methods to implement.
Not only that, but it is also one of the easiest ways to make money!
That being said, … (8 comments)

 
Provides a combination of current trends and findings I think are worth sharing in the realms of online and social marketing strategies.


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