Effective Daily Willpower to Create Longterm Results Perhaps it's my geeky corporate market research background, but I really appreciate how Gary Keller and Jay Papasan make their points in all their books by backing them with well respected, or independent research. In chapter 7 of their latest book, "The One Thing," the point is about effectively managing your willpower during the day, and they make this point starting with what has become known as "the marshmallow test," now synonomous with measurement of impulse control and long term success. What really hit home for me was a reminder to (6 comments)