real estate investing: Do You Trust Trump? Rational vs. Emotional Buying
- 06/11/09 06:26 AM
Let’s face it, investment property deals seem to be intellectual situations, not emotional. But, about 80% of all buying decisions are based on emotional response. The other 20% is rational. Call it gut reaction, a hunch or just that something special, it is the emotional triggers that motivate a purchase decision. Logical reasoning just provides the back up. Every sales situation needs to hit the buyer’s sweet spot. That is why instructors at Trump University suggest staging for investment properties. Read full article here: Commercial Real Estate 101: 5 Ways to Sell an Investment Property in a Tough Market
Let’s face it, investment property deals seem to be intellectual situations, not emotional. But, about 80% of all buying decisions are based on emotional response. The other 20% is rational. Call it gut reaction, a hunch or just that something special, it is the emotional triggers that motivate a purchase decision. Logical reasoning just provides the back up.
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