real estate marketing: The Trumm Team Gives Away $10,000 to an Omaha Real Estate Agent
- 11/06/11 12:58 AM
The Trumm Team Gives Away $10,000 to an Omaha Real Estate Agent
The Trumm Team uses unique and innovative marketing programs such as our $10,000 Agent Incentive Program in which we hold a drawing each year for $10,000. Every agent who sells one of the homes listed by the Trumm Team is eligible for the drawing. This is just one of the ways as a top real estate agent that I sell so many homes in the Omaha area - over 100 so far this year.
On October 7th, we hosted an event at the Millard Plaza Ballroom for the agents in the drawing. There … (1 comments)
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real estate marketing: Eulogy for the Traditional Omaha Real Estate Agent
- 09/11/09 06:06 AM
Eulogy for the Traditional Omaha Real Estate Agent
We gather here today to mourn the passing of someone known by everyone, the traditional real estate agent. He had been with us for decades but as times changed he was unable to.
Stuck in the 1970's he thought marketing real estate amounted to putting a sign in the yard and putting the home on the Omaha MLS. Those days are gone.
In a world of virtual tours, Internet listing syndication, CraigsList, social networking, ActiveRain and so many other advances he was unable to keep up. His sales slipped. His clients abandoned him. He … (4 comments)
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real estate marketing: Full Service - Above and Beyond
- 09/10/09 05:57 AM
If you read Full Service - What does that Mean? then you know that the phrase Full Service itself doesn't mean anything in Omaha or anywhere else. One needs to know the marketing and services that will be provided by a Realtor before judging if the Realtor provides full service.
Can a Realtor be evaluated in a less tangible way? Like by doing things that are not just above what is expected but by doing those things that are completely unexpected.
Let me give you an example. Recently I had an appointment with a client. I arrived at his house at … (1 comments)
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real estate marketing: Full Service - What does that Mean?
- 09/09/09 06:22 AM
Full Service - What does that Mean?
If you ask the average person what "Full Service" means when it comes to real estate most won't be able to give you a solid answer. Truth is the term was created by the real estate industry to justify charging higher commissions, also called full commissions.
Another term created by the industry is "Discounted Service" (or "Discount Brokerage"). This is a term is used to describe Realtors that do not charge full commissions and is used to insinuate that agents that charge less also provide less.
On the surface the argument seems to make … (2 comments)
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real estate marketing: Omaha Real Estate Agents that are Winners
- 09/06/09 01:17 PM
To encourage agents to complete my requests for feedback after showing a listing of mine I offer a $20 gift certificate to the agent that submits the closest guess on the sales price of the listing. Not only does this ensure valuable feedback for my clients, it is also a great way to maintain good relations with other agents.
Congratulations to Theresa Sallach with CBS Home and Ellie Bane with Prudential Ambassador who each won a $20 gift certificate to Applebee's for submitting the closest guesses on the sale prices of listings of mine that sold in August of 2009.
This is my way … (1 comments)
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real estate marketing: What is a Listing Agent's job?
- 06/16/09 03:08 AM
What is a Listing Agent's job? It's a pretty simple question, although most people get it wrong. What is a listing agent's job?
You probably answered, "To sell my house." You're close, but sorry that is the wrong answer. The correct answer is to market your house. There is a subtle difference between the two.
To illustrate the difference, let's look at a hypothetical situation. A real estate agent lists a home but the seller wants to overprice it, despite the agent warning against this. Over the course of the next six months there are 75 buyers that look at the … (1 comments)
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real estate marketing: Omaha Real Estate Agents that are Winners
- 02/02/09 11:41 AM
To encourage agents to complete my requests for feedback after showing a listing of mine I offer a $20 gift certificate to the agent that submits the closest guess on the sales price of the listing. Not only does this ensure valuable feedback for my clients, it is also a great way to maintain good relations with other agents.
Congratulations to Sherry Mann of Deeb Realty and Richard Begley of CBSHome who each won a $20 gift certificate to Chili's for submitting the closest guesses on the sale prices of listings of mine that sold in January.
This is my way of thanking agents for … (0 comments)
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real estate marketing: The Biggest Thing to Hit Omaha Real Estate EVER!
- 01/14/09 06:20 AM
In a tough market like this one it takes creativity to aggressively market and sell homes. Part of aggressively marketing a home is promoting it to other agents. Many agents market to other agents by offering a selling incentive. They do this by having the sellers pay, for example, a $500 bonus to the selling agent. Not only is this expensive for the seller but it doesn't generate a lot of excitement.
I figure if you are going to do something, do it big or don't do it at all. So now I introduce to you my new $10,000 Agent Incentive … (1 comments)
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real estate marketing: Omaha Real Estate Agents that are Winners
- 01/07/09 08:31 AM
To encourage agents to complete my requests for feedback after showing one of my listings, I offer a $20 gift certificate to the agent who submits the closest guess on the sales price of the listing. Not only does this ensure valuable feedback for my clients, it is also a great way to maintain good relations with other agents.
Congratulations to Kathryn Allen and Brian Wilson, both of CBS Home who each won a $20 gift certificate to Chili's for submitting the closest guesses on the sale prices of listings of mine that sold in the past month.
Trumm Team - … (1 comments)
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real estate marketing: Real Estate Resolutions
- 01/01/09 05:19 AM
2009 has begun it is time to lay out a plan for the year.
First a look back to see what I can learn from 2008. In 2008 I sold 56 homes, primarily in Omaha and Bellevue. The average market time for homes that I sold was 44 days and the average home sold for 98.69% of the asking price. As for the source of my business, I found that 51% of my listings were either with a past client or with people that were referred to me by a past client. To better help manage my business, in 2008 I … (2 comments)
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real estate marketing: Abbreviations used in Real Estate Marketing
- 11/17/08 04:29 AM
The Omaha Area Board of Realtors' MLS only allows for 500 characters in the public remarks and this includes spaces. As a result you often find agents creating abbreviations in order to fit within this limit. What is really perplexing to me is that many agents use obscure abbreviations when they are only using a fraction of the 500 characters allowed.
Here are some of the common abbreviations that most people can figure out:
mbr - master bedroom
mba - master bath
wo bsmt - walkout basement
Here are some that people outside of real estate might have trouble with:
ama … (1 comments)
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real estate marketing: How do Realtors Sell Their own Properties?
- 10/12/08 01:53 AM
When you go to sell your home you want to know "What is your agent going to do to get it sold?" Of course a good agent will present you with a marketing plan. Have you ever wondered though, what do Realtors do to sell their own properties? Are there any insider secrets that only those in the real estate industry have to get homes sold fast?
As a top Realtor in Omaha, let me give you a peek behind the curtain and show you how I recently sold a property of mine.
Earlier this summer I put a property that … (2 comments)
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real estate marketing: Why Agents REALLY do Open Houses
- 08/22/08 12:48 PM
According to the National Association of Realtors only 1 in 400 homes sell due to an open house. Why are open houses so ineffective? Because serious buyers don't go to open houses; they schedule showings through an agent. Think about it, if someone is not serious enough about buying a home to call the agent to schedule a showing, then how serious are they? NOT VERY. These are the people that come to open houses.
If open houses are such a poor way to sell homes, then why do real estate agents do them? Is it because agents still somehow believe … (5 comments)
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real estate marketing: Where Other Agents Fail, I Succeed
- 05/03/08 04:28 AM
On Friday 5103 S. 81 St. sold. It sold only 33 days after I put it on the market. However it had been on the market with other agents for a total of 246 days!
What did I do differently than the other agents? First I told the sellers what they needed to do to get the home sold (painting, small repairs, removing odds and ends, etc). From walking in the house it was obviously that the previous agents had not done this.
Next, I priced it right. I sell over 50 homes a year so I have seen a lot of … (1 comments)
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real estate marketing: Today Show Names the Best Real Estate Websites
- 03/01/08 12:34 PM
On 2/28/07 the Today Show did a segment on the 18 best real estate websites. To view the list visit Today on msnbc. While my website, http://www.trummteam.com/, did not make the list. My listings did! Let me explain. Because of my commitment to comprehensive marketing I am always adding new websites to my marketing plan and the majority of the sites that the Today Show said were the best are already part of my marketing. Among the sites recognized were Zillow, Trulia, and Craigslist. As I said before in Real Estate Marketing for a Fast Sale in Omaha, NE hiring an … (1 comments)
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real estate marketing: Real Estate Lockboxes
- 02/18/08 11:36 AM
In order for an agent to show a house to a buyer, the agent must have access to the property. The simplest solution is to have a lockbox on the front door with a key. There are two basic types of lockboxes.
The first is the combination lockbox. In order to open it, one must have the combination. The first problem with these is that frequently when an agent schedules a showing, they are not told what the combination is. As a result when they get to the property they have no way of getting in. Another problem is that the code … (2 comments)
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real estate marketing: Thank you Dawn Grimshaw of CBSHome
- 02/14/08 11:39 AM
I want to thank Dawn Grimshaw of CBSHome. Today the sale of my listing at 9317 Spaulding St. in Palomino Hills closed. Providing comprehensive marketing and outstanding service are key in selling a home but so is a capable agent on the other side of the transaction. Dawn represented the buyer. She was on the ball and a pleasure to work with. I hope that her and I can do business again in the future.
Trumm Team - Alliance Real Estate, Omaha, NE
Your Home Sold within 120 Days or I will Buy It!
… (1 comments)
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real estate marketing: Real Estate Marketing with Flyer Boxes
- 02/12/08 11:38 PM
The last time you were looking for a house did you do a little driving around looking for homes for sale? I thought so, everybody does. And when you found one that was for sale were you disappointed when there was no flyer box or the flyer box was empty? Of course you were, everyone is. Did you call the number on the sign to get information? I didn't think so, no one ever does.
Buyers don't want to talk to an agent without first knowing that the house is of interest to them. A buyer needs to know how many bedrooms, … (0 comments)
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real estate marketing: Home Staging Report
- 02/09/08 02:33 AM
This is a follow up to If Your Home is not Staged to Sell, then it Won't Sell. Below is a report that my home stager sent me after staging a listing of mine at 1306 Bryan Ave. Unfortunately the house sold in one day so I do not have before and after photos.
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Hello, I worked with [the sellers] this morning; they were very agreeable andinvolved in the staging plan. Below is a summary of the items we covered:Exterior- Will keep a diligent eye on snow and ice build up on the driveway andwalkways Entry - Will get a … (3 comments)
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real estate marketing: If Your Home is not Staged to Sell, then it Won’t Sell.
- 02/08/08 11:12 AM
Home staging is the arrangement of furniture and decorations to best highlights a home's good points while at the same time draw attention away from any negatives. At the same time it neutralizes a seller's personal taste in décor in order to appeal to as wide an audience as possible. Home staging is not interior decorating; it is marketing!
Buyers are going to look at many homes and it is the home that shows the best that is likely to be bought. Buyers equate a messy home with being a dirty home and a dirty home with being a poorly maintained … (3 comments)
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The Trumm Team Gives Away $10,000 to an Omaha Real Estate Agent
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