My co worker and I recently hosted a Home Buyers Seminar. We marketed the seminar by mailing seminar specific postcards to a target audience for about 2 months prior to the event. We did not receive any registered buyers prior to the event, but hoping for a great outcome we moved forward as planned. We did happen to have 2 couples attend, but they were there from a personal invitation, not through our target marketing.
My question to all of you is how do you advertise and target your audience to make your seminars successful? We know that seminars are a great idea and we do not want to give up, but as you all know it is a costly trial and error process. I would love to know your inside tips based on your past experiences. I probably should have come here first for your advice before we planned it. But I didn't - bad choice for me, however, after it was not successful I knew where to go to get the help I needed. Active Rain... There is no place like it !!
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