During a presentation I gave last week, someone suggest to the audience that they sign up for a service that will auto-update their status updates on social networks like like twitter, facebook, plaxo, etc. every time you write a blog post. Personally, I find these updates to be horrible marketing that do more damange than good... and ensure you get no meaningful following on any of the services...
Because this point is so darn important, I decided to record a video to make my point!
The takeaway?
Find a way to be relevant to your target audience or don't bother! You're doing more damage than good to your marketing efforts by autoupdating than any possible benefits you might be getting. Of course, with all rules, there are some exceptions, but those exceptions are so far-and-few between that they're not worth mentioning in this post.
And by the way, if you want more information about the radio show that we're going to be streaming live at 2pm PST (5pm EST!) today, then check out this post I did on 4realz.net: Using Facebook Pages to Generate Business and consider giving your RSVP on the Facebook Event Page.
It's going to be a blast and we have some great people who are planning to be on the call include:
There's lots to learn from everyone involved!
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