If you've spent any time reading this website at all, you know what a huge advocate I am of professional photography on every listing that I have.
But there is something else that as seller, you must be aware of in a your new listing: the photos must go in the moment your new listing is online. Why?
- Agents are constantly looking for their buyers. If two listings come up at the same time, one with photos and one without, which one do you think they are more inclined to take notice of?
- Buyer Online Searches (this is the critical point): In the age of information, the internet dominates a large majority of buyer's home searching efforts. Many serious buyers are on a automatic delivery system for new listings. When your new listing comes to them without photos, they often ignore it. Putting in fabulous professional photography a week after it is listed is meaningless. Too many buyers have ignored it and may never return to see those wonderful photos.
There are instances where there is a sense of urgency and a need to get the property in the listing services immediately. In this case, I recommend using the agent's digital shots temporarily. I still would never recommend going without and fortunately, in this day and age, there is absolutely no need to go without photographs.
In my mind, this failure is the ultimate breech of a listing agent's duty to their client - that seller. When interviewing listing agents, ask about the process they utilize. Will they have photography professionally shot? Will they take the time to wait for those shots prior to listing? Will they use those images in all the initial launches online? Or will they list your home and add photos in a few days?
You know you have a good agent when they are willing to take the necessary time to prepare your listing professionally with the marketing that is needed. Waiting a few days and going live with really quality marketing can actually create a quicker and higher sale.If you are in Orange County and have questions about selling your home, please don't hesitate to contact me. If you are out of the area, but are looking for an agent that is committed to quality marketing, let me know and I'll help you make the right connection if I know someone in your area.
Originally Posted on WhyDidn'tMyHome Sell.com