How do you get leads?

Real Estate Agent with Keller Williams

I know I know, use your center of influence.  But, what if, you are 23 and live in a town where you have no family and all of your friends have a combined worth that would be lucky to get them a value meal at Mickey D's? 


I really have a heart for helping first time buyers and I am in a great position right now to do so because, while I am licensed, I am more of an assistant to a PRO in the business.  I would love to bring in great people for her and I to work with together so that A) I can help them and B) I can help her business. 


So... how do you get leads?  I know for you experienced agents it is all about past clients, but how did you get them to begin with?  Summer is upon us, I'm on a break from college and I NEED YOUR HELP!

Comments (17)

Marcial Maier
Global trade - Hallsville, NY

Would you help me get leads for my projects
May 30, 2007 02:26 AM
Bettina Clairmont
Bettina Clairmont - San Francisco, CA

Here are a few places where to get leads:

  1. Set up your own website and have good content on it. change it often so that search engines will pick it up.
  2. Place small ads in neighborhood newspapers (quite cheap) advertising yourself as a buyer representative - people like to work with "specialists" - so you need to find a niche.
  3. Leave flyers on neighborhood noticeboards, giving buyers a free consultation

I drew a lot on my existing tax clients, but also get many leads through my website, referrals from out of town realtors (I'm a member of NAEBA -- and flyers I post.

Good luck.

May 30, 2007 02:32 AM
Marcial Maier
Global trade - Hallsville, NY

Thank you

very usefull comment

May 30, 2007 02:37 AM
Debi Braulik - Maple Valley, WA
Selling Maple Valley to Fife WA Homes For Sale

Being new in the business is tough. My first year I worked floor duty, did open houses for other agents, let all the big agents in my office know that I was hungry for business so if they had a client that wasn't quite a perfect fit for them I would be happy to take the client on and give a good referral, and I adopted the office orphans- those clients that were represented by agents that are no longer in the office/business.

Good luck to you!  I'm sure with your drive you will be very successful!

May 30, 2007 02:40 AM
Mother Lode
Real Living Sugar Pine Realty - Sonora, CA
Real Estate Master

Get out on the streets and talk to people. Hand out your business card. Smile a lot. You'll be surprised. Mike C

May 30, 2007 03:20 AM
Beth Bastian
Rosemont Financial Inc - Simi Valley, CA
Simi Valley Real Estate
When I started in Real Estate, I was young than you are now, non of my friends were buying houses.  So mind you back then we did not have websites, so I went old school.  I wore a shirt with my company logo, I joined groups that older people would goto, and of course I did the business card thing.  One other thing I did but a bit later in my career is met with other small company owners, they like to give business to people who work hard,  now this was all done for mortgages not selling homes, but the same tricks will work for you.
May 30, 2007 03:34 AM
Susan Milner
Florida Future Realty, Inc. - Cape Coral, FL
Cape Coral Real Estate Broker, FloridaFutureAgents


You should be networking. Do you go to the gym? Drink coffee? Volunteer? There are PEOPLE everywhere. Let everyone you know know what YOU do.

Maybe your friends don't have money to buy houses - are they looking for rentals?

Maybe their parents are looking to buy a house & have the rooms sublet by other students?

Think outside of the box. Continue marketing online, create a great website & follow up with leads.

Another approach, join a real estate team or have an experienced agent mentor you. For new agents its a great way to get started.

I hope this helps!

May 30, 2007 05:19 AM
Venice Harris
EXP Realty - Conyers, GA
Real Estate Agent - Conyers, GA

Great input.  I agree with all of the above, especially Emmett's comment... "Smile a lot."  That works and doesn't cost a thing.

May 30, 2007 07:21 AM
Ronda Marchant
Realty Executives Metro One - Kansas City, MO

I agree with Bettina's previous comment.  A professional website gives you the ability to review statistics so you are aware of where your potential customers are coming from.  Understanding what your clients are looking for can help you when adding content to your website. 

I have a break down of visitors per state, region, country.



May 30, 2007 11:18 AM
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK
Sometimes they come from AR posts.  Either consumers read them and email you or another member sends a referral.
May 30, 2007 11:22 AM
Todd Clark - Retired
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

I have had great success with blogs and if you write about what you know they will find you. I've stopped paying for advertising (Besides website) and just blog now and I am very happy with the results.

May 30, 2007 05:13 PM
Chris Lengquist
Ad Astra Realty - Olathe, KS
Kansas City Real Estate Investing

I just sit at my desk and people find me...


Okay...not exactly true.  I blog. I call. I mail.  I talk to anyone who will listen.  Then something shakes out.

May 31, 2007 02:48 PM
Robert Mayo
Mayo Auction & Realty - Your Kansas City Auctioneer - Kansas City, MO


Don't rule out FSBO's. It is not for everyone but there are a few systems of working these leads that can generate business.

If you ever need help, please feel free to call or email.

Take Care,

Robert Mayo, CAI

May 31, 2007 05:20 PM
Paul Korodaj
Overland Park Real Estate :: Keller Williams Platinum - Overland Park, KS
Overland Park Real Estate

So far this year I've received lots (hundreds) of leads from my websites, AR, past clients, FSBO's and referrals from other agents in different states. 

Hang in there.  For every good lead there's 20 or more not so good so keep plugging away.

Other methods could be door to door (use a buddy), expired listings, mailings, talk to people at the mall or anywhere they will listen, drop your cards everywhere.  Be creative and have fun.

Jun 08, 2007 04:16 PM
Robert Mayo
Mayo Auction & Realty - Your Kansas City Auctioneer - Kansas City, MO

Today I went to dinner with my wife. The waiter was very good, and before we left I made sure to engage him in a conversation that ultimately led to him knowing what we do him having two of my cards. Now I know what your thinking, "your wife must really love that?" You are right, it is a bit uncomfortable for her.

I guess what I am getting at is that there is a lot of great ideas regarding getting leads, but don't forget to open your mouth and tell the world who you are and what you do. Do it every chance you get and it will pay off.

Oh yeah, and don't ever, ever, ever, ever give up!

Jun 08, 2007 04:30 PM
I work for a company that could easily give you 30 leads a month in Johnson county.  We host a website it is a website alot of potential homeowners go on when they are going to start their search for a home.  The leads are very inexpensive, call me at 443-603-1056 Ben Lilly
Aug 10, 2007 07:06 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

We invite you back to ActiveRain in 2017.

  Much has changed since your last blog post.

  Best to you!

Jul 11, 2017 06:42 PM