Realtors that have a unique composite to last through every real estate sales market - good, bad, and ugly.
Which realtors will last? I've been thinking about this a lot lately. Although the title of this post may sound depressing, it's really meant to be encouraging. In my years of management and coaching with realtors, I've been able to see which realtors have the unique composite to last through every real estate sales market - the good, the bad, and the ugly. And, growing up in the real estate business, I have second-handedly (and first-handedly!) lived through every real estate sales market since 1960. What I have found is real estate sales markets change and shift but the realtor survivors and "succeeders" don't. They have a composite which doesn't change all that much. So, which realtors will last? Realtors with developed "character" and who have embraced their real estate sales business as a bonafidebusiness. The two go hand in hand. A successful business requires an owner with unique character traits. The good news is that these traits can be learned, developed, and mastered by any realtor. Picture the perfect business owner and jot down the character traits that flood your mind. A few of mine are. . .self-led, accountable, kind, involved, estute, responsible, and "others-focused". It's my opinion that true success is found in character. A realtor who is good in character will succeed through any real estate sales market - the great ones and the challenging. "It's not the real estate sales market that makes the realtor, it's the realtor who makes the real estate sales market" - by adjusting (the plan if needed), looking (for opportunity), changing (strategies), but never compromising their character, their "true north". A person's character will destroy or promote them. The realtor with the strong, good character will last! Not only will they last , but they will survive and thrive because character is the determining factor for success. One of the joys of my position is to partner with realtors and be their advocate - whatever that means to them, personally. That definition or interpretation can vary from realtor to realtor. I believe that every realtor can succeed! It's rewarding for me to have the opportunity to sit down with realtors in real estate business strategy sessions and find out what steps they can take to be more successful, and then support them in those action steps. It might be working to strengthen a particular character trait, or knowing how to work a sphere of influence more effectively for a greater result - either way, it's my pleasure. Did I mention how blessed I feel to be at a company and office where everyone is a winner in my book ? Everyone's a "character"! :)