My fantastic closing

Real Estate Agent with Keller Williams Realty 32893

Met my seller for the first time at closing; she was living out of town when she was referred to me; referred to me by a 'mystery' broker in Santa Fe, New Mexico.

I spoke to her at length about her home over the phone (it was listed with another brokerage, but expiring that night) as soon as it expired the next morning.  I sent her an extensive analysis of the market specific to her home's features, not just the 'comps' in the area - an approach I have been using alot once I started putting the 'buyer' hat on.  I realized that not all buyers just look at a neighborhood, so if I am going to snag the next buyer, I have to decide what else they might be looking at...they aren't just looking in that -

Took some fresh new pictures, new remarks "copy"....and away we went.  New price, new pictures, new placement in the buyer market.

4 days later, received an offer....and closed in 3 weeks.  Yesterday when I walked into the title office I called out her name and up she jumped, hugging me saying "I love you, I love you"....

The best words I have heard in a long time (not that I don't hear them regularly from my best half...but in business this is just great isn't it?)..

What was great about this was that here was a customer who had decreased her price significantly, but like she said to me after wasn't just the price suggestion, it was how it was presented to her as from a buyer's eyes...once she understood how the house had to be targeted to the right audience, it was clear sailing.

We did find the perfect buyer, a young woman buying her first home - it's picture perfect for her, and my seller left in the moving truck 2 hours after closing with her last bit of of her past and giggling all the way into her future.

After the morning I had, this was a great finish to a wonderful transaction...Oh, and did I mention my better half took me to a wonderful dinner out...?

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Keller Williams Realty

6703 Academy NE

Albuquerque, New Mexico 87109


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Heidi Marshall
Innovative Real Estate Group, LLC - Erie, CO

Congrats on building a great relationship and probably having a customer for life, that's excellent!!

Sep 02, 2009 02:14 AM #1
Christine McInerney
Great Life RE - Knoxville, TN
The McInerney Team, Knoxville TN Homes For Sale

It is great when clients appreciate all the hard work that we provide.  There is so much going on behind the scenes that sometimes they forget home hard we have to work.

Sep 02, 2009 02:15 AM #2
Bob Haywood
McGraw Realtors - Owasso, OK

Awesome story!  What a fun closing and a good day.  Congrats!

Sep 02, 2009 02:16 AM #3
Susan Brown
Keller Williams NE, Kingwood Texas (Humble & Atascocita too) - Kingwood, TX

Linda,  I'm glad your seller understood the value of the advice you gave her.  Some sellers don't want to hear they can't get top price without features to back that price up.  Congrats!

Sep 02, 2009 02:18 AM #4
Linda DeVlieg
Keller Williams Realty - Albuquerque, NM
Albuquerque Real Estate

Thanks, everyone - I know the key here was explaining the wide swath that you have to cover in order to price a property, guiding the process through a buyer's eyes...what else will they be looking at in the market, and how does your property 'sit' in that market share?  Too many times we make a stamp of the neighborhood and just give it a price like all of the others.  I admit I've done that in the past, but lately have been using the bigger net...

Like she said "It wasn't all just about dropping the price, it was about finding the buyer that was looking."


Sep 02, 2009 02:24 AM #5
Team Honeycutt
Allen Tate - Concord, NC

Your title grabbed me. Fantastic closings seem to be harder to come by, so I certainly wanted to know about one.

But as I suspected you are the reason it was a fantastic closing, you created the opportunity.

Great insight for all of us to hear.

Margaret Dabbs

Oct 02, 2009 01:54 AM #6
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Linda DeVlieg

Albuquerque Real Estate
Ask me a question!