Met my seller for the first time at closing; she was living out of town when she was referred to me; referred to me by a 'mystery' broker in Santa Fe, New Mexico.
I spoke to her at length about her home over the phone (it was listed with another brokerage, but expiring that night) as soon as it expired the next morning. I sent her an extensive analysis of the market specific to her home's features, not just the 'comps' in the area - an approach I have been using alot once I started putting the 'buyer' hat on. I realized that not all buyers just look at a neighborhood, so if I am going to snag the next buyer, I have to decide what else they might be looking at...they aren't just looking in that neighborhood....so -
Took some fresh new pictures, new remarks "copy"....and away we went. New price, new pictures, new placement in the buyer market.
4 days later, received an offer....and closed in 3 weeks. Yesterday when I walked into the title office I called out her name and up she jumped, hugging me saying "I love you, I love you"....
The best words I have heard in a long time (not that I don't hear them regularly from my best half...but in business this is just great isn't it?)..
What was great about this was that here was a customer who had decreased her price significantly, but like she said to me after closing...it wasn't just the price suggestion, it was how it was presented to her as from a buyer's eyes...once she understood how the house had to be targeted to the right audience, it was clear sailing.
We did find the perfect buyer, a young woman buying her first home - it's picture perfect for her, and my seller left in the moving truck 2 hours after closing with her last bit of possessions...free of her past and giggling all the way into her future.
After the morning I had, this was a great finish to a wonderful transaction...Oh, and did I mention my better half took me to a wonderful dinner out...?
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