In House Brochures | Go Green and Promote Your Virtual Tour
We've all been on showing appointments and proudly present the buyer with the in house property brochure that includes professional, high resolution graphics, floor plans, and features and benefits of the home in question. One thing I've noticed over the past couple of months is that most listing agents are leaving the List Price off the brochure so that when there are price reductions, there is no need to reprint the brochure.
But what about taking it a step further and eliminating the printed brochures altogether?
Does anyone have a sign or anything posted about going GREEN and not having any printed brochures displayed?
I've even stopped with the Take One flyers and started the custom sign riders with the property website, and the text message information, thanks to AgencyLogic.
What's your opinion on the print brochures? I know that sellers love to have them because it gives them something that is on display while their home is on the market. In reality, the buyer is likely to already have the printed information from the MLS from their buyer agent anyway, or maybe they've already printed a brochure from another real estate website.
If you were selling your home, and your listing agent displayed a sign that said,
"We've Joined The Thousands of Environmentally Conscious People and elected not to Print Brochures, But Please Visit the EXCLUSIVE PROPERTY WEBSITE at www.123Main.com for a 24-Hour Virtual Open House"
Would you be disappointed that your agent didn't spend money to market your home with printed brochures? Would you think your agent was being cheap, or not doing 100% to market your home?
If your agent had an impressive marketing plan, and a proven track record of sales, but did not make in house brochures to display, would you feel like you weren't getting your money's worth?
Tell me what you think.
-----------------------------------------------------------------------------------
Buying or Selling Real Estate in Del Ray or Old Town Alexandria VA? Looking for short sales in Alexandria Virginia? Contact Tamara Inzunza, Associate Broker of McEnearney Associates, Inc. Realtors to list and sell your home, or purchase a new home. I specialize in Old Town Alexandria, Del Ray, Kingstowne, and Manchester Lakes condos, townhomes, and single-family homes for sale.
Call me at 703-623-8759.
Visit my website and Search MLS Listings of Homes For Sale in Alexandria VA at www.MovingToNova.com/. If you're thinking about selling and would like to know how much your Alexandria VA home is worth, visit http://www.confidentialcma.com/ for a complimentary market analysis of your home. Not selling but curious about the homes for sale in your neighborhood, visit http://www.movingtonova.info/ for FREE Market Snapshot reports and stay informed whenever a home is listed or sold in your neighborhood.
Comments(2)