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A Techie's Review Of Google Buzz - The Newest Social Network

Services for Real Estate Pros with The Atlas Group - Southern Oregon Real Estate-Medford Homes


A new social networking platform was recently released called Google Buzz. www.google.com/buzz

I thought as our companies designated technology research-ist, I had better sign up and check it out. Here are my thoughts:

1. What does it really do? Well, so far I am not impressed, and am quite under-whelmed. The interface is clunky, slow, and difficult to navigate (and I say that as a techie) - which I think will ultimately prevent it from catching on as quickly as its competitor.

2. Where' the Google juice? I always look to see how beneficial a blog or social network will be for my Google search rankings. So far I see no real value in this platform, until at which time they allow for more robust content posting. Currently you can only post updates and photos (similar to the Twitter model). Neither of these things will result in additional rankings on Google.

3. But what about the social aspect of it? Well this one is also lacking. Simply put, they do not provide the tools to allow you to easily import your friends lists from MySpace and Facebook. Why is this a problem? Well, since its a new social network there are very few people signed up. So you cannot just search for your friends and hope that they will show up. Another issue is that there seems to be no current way to invite someone to join Google Buzz (which is the best thing to do if your friends are not already memebrs of your preferred social network).

4. So...what IS good about it? So far, the only redeeming feature I see is that setting up and account is free. Outside of this, Im not sure what would intice me to join or to abandon any of my current social networks for this one.

5. So should Realtors and Loan Officers ignore Google Buzz? THE ANSWER IS NO. Despite its initial shortcomings, bad navigation, and clunky confusing interface - it is new. Like all new social networks there is much fine tuning required before it becomes the next overnight web success. With this in mind, I encourage you to keep tabs on the program and to even join just so you know about it and have a presence.

6. Why should we care about Google Buzz if its not "all that and a bag of chips"? Because even Facebook struggled for several years until they perfected all the tools and options. MySpace took 5 years to take off. Twitter was the only true lightning fast buzz site - this is primarly because of all the sports and celebrity figures posting updates.

Bottom line is this: What if you had ignored ActiveRain when it was a fledgling website? You would now be paying for rainmaker status, severly behind on points compared to others users - and you would be struggling to learn it quicker in order to try and catch up. This always results in a less than ptimal experience because if you truly do not fully understand the tools of these platforms - then how can you best use it ti its full advantage.

Watch this infant website in the next few months. I would not be suprised to see numerous tools and changes added in the coming months. Plus, you never know when something can change from free to a paid subscription - better safe than sorry, and in this case "better never than late!"

Posted by


-Matt Jameson

The Atlas Group: Our philosophy is all about embracing change in a manner that is most effective toward the success of our clients. Our reputation is built on the many testimonials and referrals from our past clients - and it's become that way for a reason...we simply try harder.

Your search for a real estate broker should involve a careful scrutiny of experience, ability, personality and effectiveness. Shop around and you'll quickly see why more and more people are choosing The Atlas Group to represent them in their real estate transactions.

With that being said, we would like to welcome our readers to contact us using the links and information in our profile.

 Also, we invite our visitors to view our websites at http://www.tagbrokers.com and http://www.southernoregonhomeinfo.com where you are able to view all Southern Oregon listings and listed properties - as well as find pertinent and helpful advice and information about real estate and many of the newest trends in real estate investing.

The Atlas Group - Real Estate Results!

Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

In this transition time, we can't ignore anything that is "forwarding on" into the future (whcih is probably only 10 months down the road!).

Feb 11, 2010 08:59 AM
Matt Jameson
The Atlas Group - Southern Oregon Real Estate-Medford Homes - Medford, OR
Medford Web Designer

Exactly my point. Just because something isnt perfect now DOESNT mean we shouldnt watch it and see how it develops.

You would do well to avoid having your client to ask you about a social network for marketing their listings - and have to answer back that you havent even heard about it. That creates the impression that you are not up on your market and the latest tools being utilized within that market.

Even if you know just enough to be able to effectively explain why you do not currently use it - you will come off sounding much more intelligent and practiced.

Feb 11, 2010 09:04 AM
Dave Humphrey, Broker
RE/MAX Marketplace - Celebration, FL
Real Estate Advice You Can TRUST!

Enough already with the "social" networks.

Feb 11, 2010 09:40 AM
Kirsten Lindquist
Pacific Union International - Sonoma, CA
Realtor - Sonoma Wine Country

Geez Matt....I'm just getting the hang of the established social networks and still acquiring blogging skills and knowledge.  I'm struggling with Snagit today.  Have heard about this new Google Social Network.   I wonder when developers are going to understand that it might smarter to improve upon what we're already using or perhaps make it easier for us to learn what we need to know to use what's already out there.  I'm progressive in my outlook but I'm with Dave (#3) "enough already."

Feb 11, 2010 09:51 AM
Matt Jameson
The Atlas Group - Southern Oregon Real Estate-Medford Homes - Medford, OR
Medford Web Designer

Really? So you are saying that you are not interested in getting more business? Hmmm...

Social networking is just one more potential source of referrals / leads. If you are happy with your current level of clients than it's a non issue...

It's just that in our area Brokers are ALWAYS looking for ways to increase their client base. Even more importantly, you need to at minimum be aware of and UNDERSTAND whats out there even if you don't use it. What would you say if a client asked you whether their properties were being marketed on Google Buzz? How would you respond?

If you were at least aware of what Google Buzz is and what it does - it would be much easier to explain to them why you DONT use it. Thats the intent of my article, to exlain that although Google Buzz does not currently have much use - its still something we should all be aware of and check out a few months down the road to see if the missing features are now added.

I mean no disrespect by posting this response. Im not trying to change your minds, but rather give you something to think about :)

Feb 12, 2010 06:59 AM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

Wow, I usually like everything Google. I am disappointed that you are disappointed.

Feb 16, 2010 09:22 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Well, I signed up for google buzz.. and I am going to see how it evolves.  Should be interesting... Keep us posted on your observations.

Feb 17, 2010 03:04 PM
Gary Swanson
Century 21 Harris & Taylor - Grants Pass, OR

Matt, I have a hard enough time keeping up with the well-established social networks without trying another one right now.  I'll just have to wait and see if it catches on.

Feb 17, 2010 04:17 PM
Mike Hendren
Mike Hendren Photography - Cloudcroft, NM

Matt, I have to disagree - I find the interface snappy and extremely easy to use.  Much better than Facebook or Twitter.


Feb 23, 2010 02:07 AM
Krista L. Walker
RE/MAX Platinum Medford - Medford, OR
Oregon- Homes & Real Estate for Sale

hum, aren't you the techie real estate agent

Mar 04, 2010 01:37 PM
Matt Jameson
The Atlas Group - Southern Oregon Real Estate-Medford Homes - Medford, OR
Medford Web Designer

Its what I do :)

Mar 11, 2010 03:43 PM