Top 11 Ways to Get Buyers in This Real Estate Market

Since this is a "HOT" Buyers market, here are the top 11 ways to get those real estate buyers! The current real estate market is full of unprecedented opportunity for Buyers. These ARE the "Good Ole' Days!" Take advantage of these times while they last and explain to Buyers all of the factors currently in their favor.

Compelling Reasons to Buy Now:

• Lowest mortgage interest rates in over 30 years
• High supply of inventory from which to choose their next home
• Sellers willing to make many more concessions than in a more balanced market
• Low home prices
• Lower property tax rates
• Deals from distressed properties in many areas
• Government financial incentives for first time homebuyers
• Income tax refunds for cash for down payments

This "perfect storm" of circumstances will not last forever, so enhance your productivity business NOW by capturing Buyers and serving their needs. There are so many ways to introduce yourself to Buyers, provide them with information, gain their allegiance, and help them get into their next home! Here are the top 11 ways (not in any particular order) to do just that:

1. Call your Sphere of Influence and inform them of the compelling reasons (above) to get involved in this real estate market.  
2. Call around a property that has been "Just Listed" to let the neighbors know the particulars and ask them if they know of a buyer (any listing - yours or one from your office).
3. Knock on doors or deliver a direct mail postcard of information around a super "deal" in a particular neighborhood.
4. Call other agents in your real estate office and offer your services to work with any buyers they get and offer to give them a referral fee.
5. Conduct a "First Time Home Buyer" Seminar with the help of a mortgage lender, closing attorney, home warranty representative, home inspector, etc.
6. Conduct a "First Time Real Estate Investor" Seminar
7. Conduct a class or seminar on the benefits to "Buy vs. Rent," or print a flyer to distribute in your local club, school, church, anywhere.
8. Seek professional referrals from others with whom you do business: mortgage lenders, financial advisers, closing attorneys, divorce attorneys, estate attorneys, pediatricians, accountants, etc.
9. Advertise HUD foreclosures on your website and in your print media (please get specific information from HUD to stay in compliance with this agency, as well as with your local real estate brokerage).
10. Market yourself as a real estate buyers' agent in all of your social media profiles and avenues (Facebook, My space, Twitter, Linkedin, Zoom, etc.) and advertise for buyers on Craigslist  
11. And the #1 way to get Buyers in ANY and ALL real estate markets...GET MORE LISTINGS! What do you think those buyers are buying?

Dana Lerner has been licensed since 1995 and has had her broker's license since 2004. She is well versed in residential sales as well as in coaching and training all aspects of real estate. After receiving her Phoenix Award from the Cobb Association of REALTORS® in metro Atlanta, Georgia for 10 years of top sales performance, Dana became Director of Career Development for Keller Williams Realty Platinum Partners. Dana has excelled at training new agents on how to succeed in any real estate market, as evidenced by repeatedly training the office's "Rookie of the Year!" Although Dana continues to coach and train agents throughout the area, she has now returned to sales to be of service to the buying public as a REALTOR® Consultant with the Wolf Team of Keller Williams Realty. For any questions or comments, feel free to contact Dana Lerner at Dana@thehouseSOLDname.net.