In the age of technology the sources where leads and exposure comes from has dramatically increased. I'm curious where others get their exposure from.
Search engine optimization is one area if you have a website. A website that is developed and optimized correctly can rank you in search engines such as Google, Yahoo and Bing. While we all know building backlinks helps you rank for keywords, but how much exposure does that get you?
Blogging is another way people get exposure. They write on their blogs or write in forums or places like ActiveRain. Again how much exposure does that get you?
Using a real estate listing site to help generate buyer exposure is also a way to generate traffic. These sites generate lots of traffic for your listings, but how much exposure do you get from them?
Writing articles and being an industry expert can get you plenty of exposure, but how much does that get you?
Lots of time goes into developing these sources of online exposure, but at what cost and what cost are you willing to pay for such exposure? Do you figure in your time as a cost? Better yet, what do you figure as good exposure and how much of it do you want? Can you have too much exposure? I'm curious what everyone has to say.
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