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Why Real Estate Professionals Need Blogs

Reblogger Phil Leng
Industry Observer with Retired

This is the boringest title ever!

But the article was interesting.

And yes, I have a (supposedly great) website that is pretty much static.

And it bugs me.

Am I going to call the "go pro" folks?

Probably not.

But it is nice to know who they are and what they can do...

Phil

Original content by Jerry Mcclellan

Depending on who you ask, on what day, blogging is either old-fashioned since we now have things like Facebook, LinkedIn and Twitter or it is much more viable way to promote your business than having website with content that stays in place.

More often than not, the people who say that blogging is dead are very tech savvy and started blogging when it was still new. Now that blogging has become part of the norm and is a established online communication medium, it is no longer cutting edge, so they want to abandon it.

Now, what is very old-fashioned is having a website and/or blog that you cannot maintain yourself. Gone are the days when you absolutely had to call on a programmer to maintain your website. If you have hired someone to help you with this, that is fine, but it should be on a user-friendly platform that allows you to make quick changes if you need to.

Another reason that a static website is old-fashioned is that it will not generate the kind of web traffic and search engine optimization (SEO) results that you need to stay competitive. Why is everyone so keen to blog and use Twitter, etc? Well, 1. They want to open up dialogue and be in conversation with current and prospective clients. 2. They want the constantly updated content that blogs and micro-blogging provide to make them stand out to the search engines.

Have you not started a blog? Or, did you start one and let it fall by the wayside? If so, it is time for you to get it going again. Remember that a blog does not have any rules. If you do not have the time or inclination to post content to your blog, get some help.   Your blog can consist entirely of pictures and descriptions of the properties you want to sell. You can put up links to articles you think would interest your clients. Write up your real estate success stories. You can use voice-recognitions software to "speak" your blog.

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Barbara Chatterton
The Stark Company Realtors, Madison WI - Madison, WI
Greater Madison Wisconsin Area Realtor

Fully editable and blogging are key points here for all of us, I think.  I am getting a WordPress website up and running soon.

Sep 05, 2010 07:11 PM
Mike Mayer
Mike Mayer, Broker/Owner - i List For Less Realty, LLC - Lafayette, LA

Technology seems to require that we constantly re-invent ourselves in this profession, doesn't it?

Sep 05, 2010 07:21 PM
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy and morning to you Phil

Phil,
I think your title is just fine, I was not bored one bit reading it. This here re-blog sure was a mighty fine read. Thank you mighty kindly!!!

Have a good one
Dale in New Hampshire

Sep 05, 2010 07:22 PM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Dale,

I am overdue for going to bed.

Thanks for your comment

Phil

Sep 05, 2010 07:53 PM